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Dubai's 'Toyota Building' is back: Iconic billboard reinstated on popular demand

  • February 17, 2021

An iconic billboard atop a building in Dubai that had been around for decades is making a comeback “on popular demand”. Al Futtaim announced that the red-and-white Toyota logo on top of the Nasser Rashid Lootah Building on Sheikh Zayed Road is being reinstated.

The giant billboard, which was first installed in 1981, became so popular that the tower came to be known as Toyota Building even though there is no showroom or service center of the Japanese automotive manufacturer close by. The billboard was removed in 2018 when the advertising contract 

 

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